Consumer behavior has changed drastically in recent years due to digitalization. Customers expect the entire range of products to be in stock, at all times, both online and offline.
A strong connection between physical and online stores is, therefore, vital for the jewelry and watch industry. Setting up and continuously expanding an online store is essential for all brands and jewelers.
In-store visits, however, still need to feel like an experience that customers can easily share on social media. Millennials, in particular, want to be entertained and surprised. This requires more movement on the shopfloor, and new and creative visual merchandising ideas. Augmented and virtual reality are becoming particularly important as part of sales pitches. One such example is smart mirrors which allow customers to virtually try on and personalize jewelry.
Meghna Saraogi, CEO of StyleDotMe, will discuss how Augmented Reality can change the jewelry trade at the TRENDFACTORY MUNICH at the trade fair. Designer Max Julian Fischer will also be addressing the topic of design in the digital age.